Kulikowski Tomasz

Fish Market Development Association, Poland

14th February

Session: CENTRAL AND EASTERN EUROPE: A HUB FOR FRESHWATER AQUACULTURE – COMMERCE, COMMUNICATION, CONSUMPTION

Speech: Added value products development

Market opportunities and barriers for added-value aquaculture fish product, based on consumer research made in 2016-2017 in a few European countries will be presented. At the same time current market development for carp, trout and sturgeon value-added products in Poland will be assessed. The presentation is based on a broad understanding of the added value, not only in the context of increased processing level and improved packaging, but also the increase in the value of the product thanks to the marketing efforts undertaken. In this context, the role of product certification and consumer needs in this area will be discussed.

 

Curriculum Vitae