Title: responsabile settore prodotti ittici – Coop Italia

Association/Company: Coop Italia, Bologna

Biography
Laureato in Giurisprudenza presso l’Università di Bologna; Area Sales Manager presso LIDL Italia, Buyer nel settore alimentare presso il Gruppo Emmezeta e successivamente presso il Gruppo SMA Rinascente. Dal 2002 Category Manager presso Coop Italia (Bologna), dal 2017 Responsabile Acquisti prodotti ittici.

Speech session
Promoting the sustainability of fish and crop farming using circular multitrophic aquaculture: the pilot experience of the PRIMA project “SIMTAP”

Speech
M. Fiori: The sustainability by retailers and farmers as response to consumer’s request

Abstract
My analysis starts from the perspective of the Retailer who is confronted with the needs of the consumer and tries to give, along with the fish farmers, satisfactory answers. Nowadays consumers are increasingly informed and are primarily worried about the safety and quality of the food they buy and eat. But they are also worried about the future, thinking that fish stocks in the sea tend to gradually decrease and asking Retailers how we can guarantee fish proteins to satisfy a healthy diet. The challenge is to create sustainable production systems.